The Pronoun Project
 
 
 
 
The Pronoun Project logo

GENDER IDENTITY IS EVOLVING.
BUT MOST BRANDS CONTINUE MARKETING THROUGH A BINARY LENS. WE CAN DO BETTER.

 
 
 
 
 
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Taking a more inclusive stance and representing gender diversity isn’t just the right thing to do—it’s about to become a requirement. Just ask the $2.5 trillion market whose attitudes and perceptions on gender are expanding.

 
 
 

50%

of Millennials feel gender is a spectrum.

 
 
 
 

1%

of parents feel brands perpetuate gender stereotypes.

– Toluna + Campaign Online Survey

 
 
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56%

of Gen Zers know someone who uses gender-neutral pronouns.

– J. Walter Thompson Innovation Group study

 
 
 
 

MY PRONOUNS ARE ____________.

 

It’s time for us to evolve alongside consumers. And we believe that change can start with a simple question: What are your pronouns? 

By allowing people to represent themselves authentically, we can establish a real and personal connection between brands and consumers. Respect. Right from the start.  

And that doesn’t just empower the end user. It opens the doors for all of us to rethink the role of gender in advertising. How we understand and use it. How we portray it in our design, strategy and creative. 

We know change won’t happen overnight but progress can. 

 

Take a stand. Be a force for inclusive change. Pledge to broaden your lens.

 
 
 
 
 
 
 

TAKE THE PRONOUN PLEDGE

 

Help us give back to organizations leading the charge for inclusivity.

T3 will donate $1 to our partner organizations for every pledge.

I pledge to respect the pronouns of those around me and empower my peers to consider a broader view of gender identity and expression. Whether that's expanded choices in web form fields or questioning gender in the design and strategy process, I will not assume. I will educate myself and explore different ways to represent gender in my work and my community.


Name *
Name

T3 will donate up to $5,000, split evenly between Gender Spectrum, Trans Lifeline, and Equality Texas.

 
 
 
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KICKING OFF THE CONVERSATION

At SXSW, T3 moderated two panels surrounding diversity and gender inclusivity in marketing.

The panelists represented a diverse spectrum of viewpoints from academia, consulting, branding, design and marketing.

 

SXSW PANELS

 
 
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HOW GENDER FLUIDITY RECASTS BRAND ENGAGEMENT *official*

Moderated by Angela Yang, Director of Connections at T3. Featuring panelists Andy Bossley, Sr. Manager for Global Marketing Campaigns at IBM, Chelsea Hostetter,  Sr. User Experience Designer at Goodpatch, and Shane Whalley, owner of Daring Dialogues Consulting and adjunct faculty member at the University of Texas.

Watch Panel Here

BETTER THAN STEREOTYPES *unofficial*

Moderated by Sarah Hoffman, Director of Connections at T3. Featuring panelists Samhita Mukhopadhyay, Executive Editor of Teen Vogue, Jordan Guggenheim, Lead iOS Developer at OkCupid, and Jacob Tobia, Author, Influencer and Activist.

 

Watch Panel Here

Watch Panelist Interviews Here

 
 
 
 

LEARN AND APPLY YOUR KNOWLEDGE

 
 

RESOURCES

Educating yourself is the first step toward inclusivity. Start with the basics:

Understand Gender

Broaden Your Awareness

Learn More Pronouns

See People's Stories

PRONOUN CODE SNIPPET

Add a form field for pronouns using our simple example.

Get Code

BROWSER PLUGINS

Make your internet experience gender-neutral, gender-free and/or gender-expansive with these browser plugins.

The Ungender Plugin

Unbias the Internet Plugin

Gender Bender Plugin

 
 
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SUPPORT ORGANIZATIONS DRIVING PROGRESS