GENDER IDENTITY IS EVOLVING.
BUT MOST BRANDS CONTINUE MARKETING THROUGH A BINARY LENS. WE CAN DO BETTER.

Taking a more inclusive stance and representing gender diversity isn’t just the right thing to do—it’s about to become a requirement. Just ask the $2.5 trillion market whose attitudes and perceptions on gender are expanding.

50%

of Millennials feel gender is a spectrum.

– Fusion’s Massive Millennial Poll

1%

of parents feel brands perpetuate gender stereotypes.

– Toluna + Campaign Online Survey

56%

of Gen Zers know someone who uses gender-neutral pronouns.

– J. Walter Thompson Innovation Group study

MY PRONOUNS ARE ____________.

It’s time for us to evolve alongside consumers. And we believe that change can start with a simple question: What are your pronouns?

By allowing people to represent themselves authentically, we can establish a real and personal connection between brands and consumers. Respect. Right from the start.

And that doesn’t just empower the end user. It opens the doors for all of us to rethink the role of gender in advertising. How we understand and use it. How we portray it in our design, strategy and creative.

We know change won’t happen overnight but progress can.

Take a stand. Be a force for inclusive change. Pledge to broaden your lens.

TAKE THE PRONOUN PLEDGE

Help us give back to organizations leading the charge for inclusivity.

T3 will donate $1 to our partner organizations for every pledge.

I pledge to respect the pronouns of those around me and empower my peers to consider a broader view of gender identity and expression. Whether that's expanded choices in web form fields or questioning gender in the design and strategy process, I will not assume. I will educate myself and explore different ways to represent gender in my work and my community.

Name *

Name

First Name

Last Name

Email Address *

Job Title

Company

T3 will donate up to $5,000, split evenly between Gender Spectrum, Trans Lifeline, and Equality Texas.

KICKING OFF THE CONVERSATION

At SXSW, T3 moderated two panels surrounding diversity and gender inclusivity in marketing.

The panelists represented a diverse spectrum of viewpoints from academia, consulting, branding, design and marketing.

SXSW PANELS

HOW GENDER FLUIDITY RECASTS BRAND ENGAGEMENT *official*

Moderated by Angela Yang, Director of Connections at T3. Featuring panelists Andy Bossley, Sr. Manager for Global Marketing Campaigns at IBM, Chelsea Hostetter, Sr. User Experience Designer at Goodpatch, and Shane Whalley, owner of Daring Dialogues Consulting and adjunct faculty member at the University of Texas.

Watch Panel Here

BETTER THAN STEREOTYPES *unofficial*

Moderated by Sarah Hoffman, Director of Connections at T3. Featuring panelists Samhita Mukhopadhyay, Executive Editor of Teen Vogue, Jordan Guggenheim, Lead iOS Developer at OkCupid, and Jacob Tobia, Author, Influencer and Activist.

Watch Panel Here

Watch Panelist Interviews Here

FEATURED BLOGS

DESIGNING FOR ALL GENDERS

By Chelsea Hostetter (Goodpatch & Queery)

As an effort to promote diversity and inclusivity, recent talks have turned to the transgender, non-binary and the gender-fluid communities and how to design for them. We’ve noticed that the tech community is not as diverse as we want it to be, and in the push for more diversity, we’re also looking for gender diversity—and not just in the form of cisgender white women...

HOW WE’RE CHALLENGING BRANDS TO THINK ABOUT GENDER AT SXSW

by Angela Yang (T3)

In recent years, gender has been a big part of the national discourse. For those who identify as non-binary, the fact that this age-old conversation is now being noticed by the mainstream media is the only thing that’s new. It’s been a long time coming...

LIVING BEYOND THE BINARY

By Shane Whalley (The University of Texas at Austin)

“Is your baby a boy or a girl?” That’s often the first question we ask someone when we see them with a baby. We live in a culture that finds it very important to know the gender of a person. Once we know the gender, we then make a lot of assumptions about them based on implicit gender roles and expectations...

THE ART AND SCIENCE OF INCLUSIVE MARKETING

By Andy Bossley (IBM)

I am a white, cisgender male who identifies as gay. While that comes with its challenges, it pales in comparison to what others in my community have faced. For anyone who does not identify with traditional gender norms, it often takes courage just to wake up and brave the outside world as a true representation of ourselves...